Office/Flex

Colors influence human psychology, and blue invokes numerous emotions.

Extensive research has proven that certain shades of blue are viewed as trustworthy, non-threatening, and can even promote productivity. Additional research on color and alertness has shown that blue light increases subjective alertness and performance on attention-based tasks. Making it perfect for a workspace.

Blue is a tone found in nature and even affects our physiology. This dynamic color is proven to lower pulse rates and body temperature. During color theory tests viewers have used the words “secure” and “orderly” when exposed to blue spaces.

All of this is to say that the Ford Blue color has been invoking these feelings for decades. Blue is often seen as a sign of stability and reliability, making it the perfect color to represent Ford’s values and culture.

Ford Motor Company is opening the Ford Atlanta Research and Innovation Center (FARIC) to advance Ford Motor Company’s digital transformation in areas such as software-led connected vehicles, artificial intelligence, university research and more.

FARIC joins a network of Ford research and development facilities in Tel Aviv and Palo Alto, CA dedicated to pioneering the future of transportation with automated, connected, and electrified vehicles. The new Atlanta location places Ford in one of the most diverse tech talent markets in the U.S. and enables the company to develop a pipeline of software experts with a variety of backgrounds.

As the company undergoes the most profound transformation in its history, it remains committed to developing a workforce that reflects the communities and customers it serves. For Ford, this includes attracting and retaining historically underrepresented talent, especially in the software engineering and high technology fields.

Located within the new 8West development on Atlanta’s Upper West Side (889 Howell Mill Road NW), the 24,000-square-foot FARIC space is designed to surpass standard Americans with Disabilities Act (ADA) compliance with a thoughtful, accessible layout that supports inclusion, flexibility, collaboration, and innovation.