Color Psychology: How “Ford Blue” impacts human behavior
Colors influence human psychology, and blue invokes numerous emotions.
Extensive research has proven that certain shades of blue are viewed as trustworthy, non-threatening, and can even promote productivity. Additional research on color and alertness has shown that blue light increases subjective alertness and performance on attention-based tasks. Making it perfect for a workspace.
Blue is a tone found in nature and even affects our physiology. This dynamic color is proven to lower pulse rates and body temperature. During color theory tests viewers have used the words “secure” and “orderly” when exposed to blue spaces.
All of this is to say that the Ford Blue color has been invoking these feelings for decades. Blue is often seen as a sign of stability and reliability, making it the perfect color to represent Ford’s values and culture.