Privacy PolicyOnline Privacy Statement Pro Forma 1 General Statement: We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use and safeguard the personal information about you and other information we collect or that you provide through this website. And how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. 2 Information About Our Organization and Website: This Privacy Statement applies to www.fordland.com and www.fordlanddevelopment.com which are owned and maintained by Ford Motor Land Development Corporation The business purpose of this website is to provide a website resource which showcases property availability listings to brokers and agents 3 Personally Identifiable Information We Collect From You: During a visit to our site, no personally identifiable information about you is collected through any means or data flow channels. When you visit www.fordlanddevelopment.com we will not collect any personal information about you. Personal data includes information that is particular to you such as name, street address, telephone number, and e-mail address. (and credit card number if you place an order with us) unless you provide it to us voluntarily. If you opt not to provide us with personal information you can still access our website, however you may be unable to participate in certain promotions or receive product information or have a purchase order fulfilled. Our primary goal in collecting personal information from you when you visit www.fordlanddevelopment.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. This site may use " cookies" to collect personally identifiable information, allow other companies, called third-party ad servers or ad networks, to display advertisements, use a third party to deliver site functionality, use web beacons/GIF/pixel tags and If other tracking technologies are used, include similar language to define them. List any other methods by which you collect personal information (possible sources include acquiring personal information from customer service reps or in the course of making employment inquiries). An explanation for each of these items and how they work is included in Section 7 Methods We Use to Collect Information. Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through www.fordlanddevelopment.com chat room, message board, or other public online forums, this information may be collected and used by others. www.fordlanddevelopment.com collects different types of customer information from a number of sources in meeting your financial products and services needs. We collect customer information to: identify you; learn about your financial situation; help us assess requests for financial products and services; confirm facts about you. We obtain these types of customer information from a number of sources, such as information: You provide in requests for financial services and products, (e.g. name, address, telephone number) We receive from others on your behalf on applications, forms and other means (e.g. assets, income, liabilities) From transactions or experiences with us, our related family of companies or others (e.g. the services provided, how you perform on your account) From consumer reporting agencies (e.g. credit history, credit capacity) From outside sources such as motor vehicle dealers, employers and others (e.g. vehicle financing information, employment status, verification of information). 4 How We Use the Personally Identifiable Information We Collect: Personally identifiable information collected on www.fordlanddevelopment.com may be used to: Fulfill a site user request (brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information) Fulfill and deliver an order for goods or services such as Respond to your comments or requests for information To meet a request for or to develop new products or services To make the user experience more customer-friendly Contact you if necessary in the course of processing or shipping an order for products or services Generate site analytics that improve our site layout, content, product offerings and services Compile user data that is stored in our corporate database and may be used for marketing and other purposes To match personal data collected here with data about you that we collect offline To comply with legal requirements Other usesfull disclosure 5 Other (Non-Personally Identifiable) Information We Collect From Site Visitors: During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. www.fordlanddevelopment.com collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site. Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to tracking page visits, site click through analysis, peak site usage times, and site layout re-design, etc. We may use session logs, "cookies," web beacons/GIF/pixel tags, third party advertising networks that serve ads and (other tracking technologies are used, include similar language to define them) to collect aggregate or other non- personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 Methods We Use to Collect Information. [ 6 How We Use the Aggregate or Non-Personally Identifiable Information We Collect: Non-Personally identifiable information collected on www.fordlanddevelopment.com may be used to: Compile aggregate and statistical data to help in website design and to identify popular features Measure site activity to allow us to update our site to better meet user wants and needs Other usesfull disclosure 7 Methods We Use to Collect Information A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies. A "session" cookie is stored only in your computers working memory (RAM) and only lasts for your browsing session. When you close your entire browsers windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computers hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire,) they are overwritten with newer cookies, c) you manually remove them. Most browsers can be configured not to accept cookies; however, this may prevent you from having access to some site functions or features. This site may allow other companies, called third-party ad servers or ad networks, to display advertisements on www.fordlanddevelopment.com. To do this, ad networks place a persistent cookie on your computer. This allows the ad network to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver advertisements that they believe will be of most interest to you. www.fordlanddevelopment.com does not have access to or control of the cookies that may be placed by the third-party ad servers or ad networks. Users may be directed to www.fordlanddevelopment.com via banner ads or site links. Ads or site links that are placed by www.fordlanddevelopment.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user. Third party advertising networks that serve ads onto www.fordlanddevelopment.com may use cookies and/or web beacons in their advertisements. www.fordlanddevelopment.com retains no control over such third party cookies and/or web beacons and does not have access to the information related to third party cookies and/or web beacons. This site may use a third party to deliver site functionality such as fulfilling your request to purchase items from our online store. In performing this function the third party may place a persistent cookie on your computer or have to gather personal information from you in order to facilitate the processing of your purchase. www.fordlanddevelopment.com may use web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are actually opened. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. If other tracking technologies are used, include similar language to define them and what they do. When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information were providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. 8 Sharing Your Information www.fordlanddevelopment.com does not sell, rent, share or otherwise provide any of your personally identifiable information to anyone other than for site analytics as described below. www.fordlanddevelopment.com does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice. -OR- if you do sell, rent or share this information disclose "what" and "why" here. Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites. We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers. Vendors, contractors or partners of www.fordlanddevelopment.com who have access to your personal information in connection with providing services for www.fordlanddevelopment.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for www.fordlanddevelopment.com. www.fordlanddevelopment.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users experience while visiting this site. This analysis: Is performed on an aggregate level and does not identify you or your information personally Involves the use of a third party vendor acting on behalf of www.fordlanddevelopment.com Is performed in order to improve our website and the user experience May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data www.fordlanddevelopment.com may share your information with Campbell Co. or Eview 360. The subcontractor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data. Site metrics for www.fordlanddevelopment.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information. www.fordlanddevelopment.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public. 9 Access To and Control Over the Use of Your Information If you or someone else on your behalf has submitted your personal information to www.fordlanddevelopment.com you can access this information by http://www.fordlanddevelopment.com/newsletters/subscribe.html www.fordlanddevelopment.com will use reasonable efforts to supply you with the information you have requested. To correct or update your personal information http://www.fordlanddevelopment.com/newsletters/subscribe.html. You will be asked for your Name, Email address, phone number, organization so that we may be able to process your changes. www.fordlanddevelopment.com will use reasonable efforts to correct any factual inaccuracies in your information. The scope of access available for this request is for information stored in the database that holds the data for www.fordlanddevelopment.com (Or, disclose what the scope is for this site). Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request. 10 Security of Your Information Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration. When you send personal information, such as credit card numbers or telephone numbers, to www.fordlanddevelopment.com we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals. Vendors, contractors or partners of www.fordlanddevelopment.com who have access to your personal information in connection with providing services for www.fordlanddevelopment.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for www.fordlanddevelopment.com. 11 Links to Other Sites www.fordlanddevelopment.com provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. www.fordlanddevelopment.com is not responsible for the privacy statements, content or data handling practices on other websites. 12 Childrens Privacy www.fordlanddevelopment.com does not knowingly intend to collect personal information from children under 13 years of age. Upon parent-provided consent we will collect personal information from a child under 13 years of age. This information will be used only for the processing of a specific service for which the information is collected. This personal information will not be permanently stored in our database. If a parent is interested in accessing the personal data on their children that is collected on www.fordlanddevelopment.com you can access this information by http://www.fordlanddevelopment.com/newsletters/subscribe.html www.fordlanddevelopment.com will use reasonable efforts to supply you with the information you have requested. If a child has provided us with personal information a parent or guardian of that child may contact us at [provide contact pointaddress listed at top of this statement, and/or contact phone number and/or e-mail address and/or mailing address listed in section 13 of this pro forma] if they want this information deleted from our records. We will then make reasonable efforts to delete the childs information from the database that stores information for www.fordlanddevelopment.com. 13 Contacting Us If you have any questions, comments or concerns about this online privacy statement for www.fordlanddevelopment.com, www.fordlanddevelopment.com privacy practices, or have any questions regarding the contents of this website please contact us at Stefanie Denby Ford Land (313) 390-3110 This e-mail address is being protected from spambots. You need JavaScript enabled to view it www.fordlanddevelopment.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. www.fordlanddevelopment.com will be happy to respond to your questions and comments. We will respond to you via phone or email with 5 days. 14 Privacy Statement Effective Date and Revision Days Occasionally we may update the privacy statement for www.fordlanddevelopment.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect. The effective date of this privacy statement is April 19, 2004 |
